Say what you will about the ruling in the Apple e-Book price fixing case, at least one outcome will be beneficial to actual humans:
Apple will have to let rival retailers like Amazon and Barnes & Noble include links to their online bookstores from inside their apps under the terms of a Department of Justice proposal that was published on Aug. 2. Apple does not allow apps to link to outside stores.
Buying Kindle books on iOS has been the user experience equivalent of being flogged with a rubber hose since Amazon was forced to take out their store link a year or two back.