A few months back I wrote a late night rambly post about the invention and experimentation that was such a part of my experience at Brandcenter, and how I’ve missed that during my time in agencies. I then ended by vowing to finish Code Academy (of which I’ve made a serious dent), threatening to take up Arduino (which hasn’t even nearly come close to happening), then hastily deleting the post as it was sort of whiny and uninteresting.
A month later, there was a contest launched at my office to see who could create the spreadable idea that spread the most. They used the word viral more than I would’ve liked, but they know not what they do.
Phil and I came up with something that we thought was simple, incentivized participation, brought people together around their own ideas, and required such a tiny level of technical know how that we could get everything produced quickly and easily by calling in a few favors.
Our idea was called the Five Dollar Friendship Stimulus. It lasted for about a month, and considering the time frame and that we didn’t have any air-cover in the form of paid media or major earned coverage, it did OK. Nick Denton served as one of the judges for the contest. He seemed to like it but thought we should’ve pitched it to political blogs to try and ride the politico snake for moar hits. But what does he know about the Internet?
A lot of people liked it and had fun with it. Other people were suspicious of why we were doing it and where we got the money, still others were paralyzed into not submitting ideas by over-thinking things and waiting for the perfect response, and still others were more interested in passing along the idea itself than in participating.
But at the end of the day it was hugely useful to not only get more experience assembling ideas like this, but also in seeing what worked and what didn’t, so naturally I’d like to see more of this sort of thing.
Especially if it’s something like RGA Make Day.