Archives for July 2007

(Thanks Tom)

For the past few weeks I've been going through and watching the old VW Drivers Wanted work. Its easy to forget what a great brand it used to be.  But its even easier to forget just how fast technology has changed things in the very recent past.  The Da-Da-Da ad, something that feels like it was relatively recent in the grand scheme of things, signs off with this screen:

The idea of signing off a brand ad with an 800 number seems so arcane now … almost laughably arcane, but it was just 10 years ago that it was right with the times.  I wonder what they had on the other end of that.  Operators?  Dealer phone numbers?  Content? 

Anyways, take a look at the old stuff on Adcritic if you can.  It's really, really good.  I miss it. 

link.