There's been a lot of talk about the disappointing showing of this year's Superbowl Ads. As Dr. Boches opined:
I don’t know about you, but I haven’t run into anyone in the advertising or marketing business who wasn’t hugely disappointed with the commercials that ran last Sunday. It made all of advertising seem tired, old and in need of a serious makeover.
There's no doubt that there are multiple factors at work here. But I have a theory about what one of them might be.
The Big Game used to be our only outlet for over the top, sensational videos ... the things that have defined a traditionally great Superbowl spot. Then came YouTube and it's millions of videos featuring people doing extraordinary things, mindblowing things, bizarre Japanese game show things and cats flushing toilets. Everyday. All year. Without the constraints that come along with airing something on television. Once someone has seen Two Girls and a Cup (do not Google this...not safe for consumption by anyone), putting monkeys in a business suit is going to seem a little less exciting.
I think The Dude said it best when he asked: How ya gonna keep them down on the farm once they've seen Karl Hungus?