Guest Podcasting

5 or 6 years ago I bought a USB mic so that I could start a podcast with Ian.

We didn’t start a podcast. Though we’ve almost started talking about it  several times. That must count for something.

Tonight I recorded with that mic for the third time with the illustrious Adam Pierno for his podcast, The Strategy Inside Everything. 

We mostly talked about how the strategy track at the Brandcenter works. And a little bit about my career.

Also, I learned that my house is loud. Humming and buzzing and general room noise that I never noticed until I was listening through headphones.

And … my god, I have some vocal tics to contend with.

It’ll be out in a couple weeks.

Keep Going

There is no shortage of people writing about how to be creative. That is one of the curses of the internet. People who devote their creative process to creating about creative processes. It’s a strange infinite loop. Medium must be 80% posts about creativity hacks that are trying to drive newsletter subscriptions.

Austin Kleon writes about creativity, but there’s something different about what he does. It feels less thirsty. It doesn’t feel like content. It doesn’t ask for anything. It doesn’t feel like writing that is desperate to be considered important.

But when I read it, I feel like I want to make stuff. It’s inspiring in the same way that seeing a great band makes me want to go home and bang on my drumkit.

This isn’t a review of his new book. I’ve only read the first 30 pages, so I can’t write about it as a complete work. But that it drove me to open a notebook to write, and then to open a blank file to write some more, speaks volumes about what he makes.

Slack by Pentagram:

People are not happy about the new Slack logo. I don’t have a dog in this fight, but I do like seeing some of the exploration that was done by Pentagram along the way. And maybe, if people don’t like it enough, they’ll stop pretending that monitoring an open chat stream all day is good for productivity.

Check it Here(https://www.pentagram.com/work/slack)

Nobody Reads

When you work for a massive state university, you’ll find your inbox full of well-intentioned broadcast emails. Well-intentioned daily broadcast newsletters, of at least 1000, densely-packed, words.

You’ll also get a number of emails pleading for you to “please read” in the subject line.

I don’t know how successful the newsletters are, and I can’t prove that the “please read” emails are implicating the sender’s entire email body of work, but I do get the sense that a lot of information is being emailed and never seen again.

This post at Audacious Fox is right on:

Similarly, Nobody Reads… Bad Copy. If nobody is reading your copy, it means you need to work on the text more so the reader can work less.

Generally, the following attributes contribute to bad copy: too long, filled with jargon, without actionable steps, visually unfriendly.

Content is filler. The emphasis is on filling the space. Checking off the talking-points. Making something that looks very complete and impressive and real and professional to the people that are in charge. It is hardly ever written to communicate.