” Every restaurant is Taco Bell “


I know that you're going to fight it, but you remember watching Demolition Man with Silvester Stallone.  I just saw it again while I was eating lunch, courtesy of TBS, and one thing really struck me.  The first time I saw it, the idea of Taco Bell having won the franchise wars and every restaurant being named Taco Bell seemed funny because it was possible in some absurd way.  They had so much momentum.  Today when I saw it, it was funny because it was odd.   It didn't feel true anymore.  Taco Bell was a powerhouse back in the 90s but they've lost their brand momentum.  I wonder what happened.  It might be related to the conversation that I have with someone every time I go to Taco Bell, you know, the "remember when Taco Bell was cheap" conversation.  Remember the 59, 69, 79 menu?  They used to stand for cheap but good, but now they don't stand for anything.  Their brand is so muddled now.  Am I the only one who feels this way? 

Spell check as media

Today, while I was spell checking a document, my spell check picked up on Magnavox being spelled wrong.  It corrected it and capitalized it.  I've never noticed that before. Is it possible that Microsoft is making money by charging companies to be included in their spell check?  Maybe soon it'll correct the spelling and then turn into a link to that company's website.  That would be truly aweful … and evil … and so probably right up Microsoft's alley.