Russell's blog is probably the blog I've been reading the longest out of all the blogs in the world. It used to be about account planning, but now seems to be mostly about robots and noises and projects that he's working on.
Here are his thoughts:
Oh God, I don't know.
A typical blog post, for me, is a conjunction of:
A. A thought that occurs to me and won't fit anywhere else.
B. Time to write and something else I'm trying to avoid doing.
C. Something I can point to in the world so it's not just about me.
Well, that's one sort of typical blog post. There are also:
1. Links to stuff I like
2. Apologies I need to make
3. Records of talks I've done
4. Stupid jokes
5. Felicitous phrases I want to get down
6. Things I'd like to remember later
7. Pictures that are slightly better than average
I hope that helps. I know it doesn't. Blogging isn't something you do well, it's something you just do.