Your Personal Data Isn’t Worth Jack

The Internet is great for things like sending email, looking up sports scores, and maintaining hugely overinflated egos.

It’s also a place where you can shamelessly self-promote using other people’s hard work. A place to show-off the wing of the plane you’re flying on, to humble brag about slow service at the BMW dealership, and to otherwise output the random sloshing of chemicals in your head as expertise.

WingShot + City Scape Bonus Points

But now that you know SUPER SECRET GOVERNMENT ORGANIZATIONS will stop at nothing for your data, it’s tempting to start thinking big. Maybe head over to ebay. Maybe start franchising. How fresh is your personal logo? Is it the right time to sell? After all, we are Superstar Interneters. Probably only one or two tweets away from hanging with Kanye in the South of France or speaking at Tedx Deluth. If Obama doesn’t read my updates first thing in the morning, he’s surely gotten there by noon…

And then you find out that everything you’ve ever poured into the Internet is worth less than the resale value of a Safeway coupon. And you get back to filling out your TPS reports like a good drone.

General information about a person, such as their age, gender and location is worth a mere $0.0005 per person, or $0.50 per 1,000 people. A person who is shopping for a car, a financial product or a vacation is more valuable to companies eager to pitch those goods. Auto buyers, for instance, are worth about $0.0021 a pop, or $2.11 per 1,000 people.