You Tube

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Lately I've been thinking about how YouTube.com has blown up.  It has video's on just about every blog that I have been reading.  They are everywhere.  I stopped by their site today to find a link to that iPod designed by Microsoft video that is on Gareth Kay's blog, and I immediately saw how they've done it.  They provide you with code that you can plug into your blog that creates a player that holds the video. 

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They've made their website viral by helping bloggers use their content.  Smart.