Writing For People, Not Machines

As I’ve been spending more time reading blogs and publication home pages again. The content that is served up in social media isn’t holding up so well. It’s a little … loud and shallow. Stimulating in an entirely wrong way.

Like Carrot Top.

I hate Carrot Top.

The Real Interesting is still found out in the open web, where ideas and writing styles haven’t been sanded down for the benefit of algorithms.

Venture there and you’ll find headlines that weren’t written for SEO. Writing that has paragraphs. And thinking. And sometimes nonsense. Sometimes it’s long and sometimes it’s short. Sometimes it’s just an image.

But there’s and honesty and integrity to good web writing that just doesn’t work on networked platforms.

Maybe because success in the wild open web seems to come from a consistent body of work.

It’s writing meant to communicate with people, not impress machines.

Also published on Medium.