Global warming is upon us, whether anyone admits it or not. Are you scared? No. No one really is. Seth Godin, who is much smarter than I am, dissects the issue from a marketing standpoint…and I think that he has some great points. Here they are:
We are facing what might be the greatest threat ever to the future of mankind.
And yet no one is marching in the streets, the outrage is largely
intellectual and action is slow. (If you want to argue about the
science, please visit the link above, this is a post about the
Is the lack of outrage because of the population's decision that
this is bad science or perhaps a thoughtful reading of the existing
Actually, the vast majority of the population hasn't even thought
about the issue. The muted reaction to our impending disaster comes
down to two things:
1. the name.
Global is good.
Warm is good.
Even greenhouses are good places.
How can "global warming" be bad?
I'm not being facetious. If the problem were called "Atmosphere
cancer" or "Pollution death" the entire conversation would be framed in
a different way.
2. the pace and the images.
One degree every few years doesn't make good TV. Because activists
have been unable to tell their story with vivid images about immediate
actions, it's just human nature to avoid the issue. Why give up
something we enjoy now to make an infintesimal change in something that
is going to happen far in the future?
Click here for the rest