One of the most difficult things about working in a business like advertising is the tension between people who do their job by doing work and people who do their job by having meetings. It’s really easy to get caught in that pattern of relentless meetings that create more things to be done while keeping people from doing the things that are already on their plate. Seth Godin has written a great little post about this problem in which he points out:
A big part of doing your work is defending your time and your attention so you can do your work.
After getting clobbered by an overabundance of meetings last year, I set out this year to try and do a better job of managing my time by defending it from myself and others.
This was a matter of 3 things:
- Reading Getting Things Done
- Activating GTD using Things
- Setting up meetings with myself on my calendar and then viciously defending that time