Kevin Rothermel

No Spoilers.

Brand Strategist
Professor, VCU Brandcenter

No Spoilers.

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The Trouble With Turning Communities into Code

February 6, 2020

 Found this while cleaning out my drafts folder…

The retweet and share buttons on Twitter and Facebook are, in essence, just volume controls. They give us the opportunity to push something to a larger audience with one button, but they don’t require us to explain why we’re doing this. If you only give people the tools to make something louder, eventually all you will hear is the noisy screech of feedback loops.

Source: The Trouble With Turning Communities into Code

Filed Under: Journal