How Buzzfeed’s Jonah Peretti categorizes the role of the different platforms:
– Google is what you’re looking for when no one is looking; how to’s and entertainment related searches trend quickly.
– Facebook is a public space; it’s what you want your friends to know about (politics, humor, social causes, cool stuff, charity).
– Twitter is content that you’re proud of; more top-down, since its influences include a culturally savvy audience, celebrities, techies, and generally smart people, or perhaps people trying to be funny.
(Via Mark Lewis)