Today was the first day of class for the incoming strategists. Actually, it was the first of our two-day writing bootcamp that we’re conducting before the official start of class next week.
The other tracks have been doing bootcamps for years, but this is a first for the strategy track.
We decided to do it, and focus on writing, for a few reasons.
- Out of everyone in an agency, no one writes more than the planners.
- Most people overestimate their ability to write well.
- It’s more fun to evaluate work without distractions from bad writing.
It’ll hopefully give them a leg up before the start of class next week. If nothing else, even the awareness of the importance we’re placing on writing should eliminate the careless mistakes that show up once the bullets start flying.