Brandcenter Fall Semester Kick-off

First years. Look at 'em.

This is a big week. The new semester starts tomorrow morning.

The summer months have cleansed the energy of the place.

The psychic waves of one-hundred souls grinding their teeth in unison have receded.

May’s graduates have made their way to places like Google, Facebook, and Wieden+Kennedy.

The stage has been reset.

Last year’s first years are now second years. They’re back with fresh internship experience under their belts.

The new first years were put through orientation on Tuesday. They know things like where the bathrooms are and how to login to

But they are blissfully unaware of the storm they are riding into.

Summer is over.

There is excitement in the air.

And I have to start wearing pants again.