KFC’s facial-recognition stereotyping machine

Once stereotypes are embedded in The Algorithm, what chance to any of us have?

KFC wants to find out: 

The two companies are opening a new restaurant in Beijing “which employs facial recognition to make recommendations about what customers might order, based on factors like their age, gender and facial expression. Image recognition installed at the KFC will scan customer faces, seeking to infer moods, and guess other information including gender and age in order to inform their recommendation.”

People will use this. Not because it’s better. But because of the novelty. Imagine an online quiz, but without all of that dreadful hard work. And then imagine that after Facebook reveals your house to be House Targaryan, you were handed a 1500-calorie lunch.

I can’t imagine that this will be successful…at first. Eventually, things like this will work their way into the everyday world. The question is whether customers will see any of the benefit.

(via macdrifter)