Kevin Rothermel

No Spoilers.

Brand Strategist
Professor, VCU Brandcenter

No Spoilers.

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Why leaders should shut up sometimes and what it means for agencies

August 15, 2013

But if you want a leader to unlock the potential of their people, to encourage them to use their imagination, their initiative and be original and, well, creative, you’re best looking for an introvert.

Someone who likes to listen more than talk, someone who likes IDEAS, not MY idea.

Someone who isn’t intimidating, who thinks before they speak and doesn’t want to win arguments, they want the right answer.

Yet the model for agency leaders and heads of departments seem to be fancy pants model.

Sure it’s a business that rewards ideas, but it’s also a business that rewards sociopathic tendencies. 

 

Filed Under: Behavior Tagged With: advertising, introverts, sociopaths