Kevin Rothermel

No Spoilers.

Brand Strategist
Professor, VCU Brandcenter

No Spoilers.

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A Beautiful Ripple Through Predictive Algorithms

April 16, 2020

It was 18:08 and therefore too early for George Mann to leave work. This was logged by Bob Sykes and Mann’s predictive algorithms were realigned, including his projected retirement age, monthly health insurance payments, and bonus prospects. Indeed, a beautiful ripple passed through all the predictive algorithms as they were adjusted accordingly.

  • Zed: A Novel

Filed Under: Journal Tagged With: algorithms, books, future

Hooters and the Future of Coworking

March 28, 2018

The Verge, writing about the coworking service Spacee and their partnership with Hooters in Tokyo:

Hooters is offering 20 seats from 1-7 PM, times when it isn’t particularly busy. A 30-minute work block can be booked through Spacee, which requires no sign-up or membership fees. And each 30-minute block is only 50 yen or about 48 cents. If you need a workspace for the full six hours a day, five days a week, that’s only 60 bucks a month.

Finally, your weird neighbor can knock out a basket of wings and yell about sports while whiteboarding an investor pitch.

Filed Under: Links Tagged With: Digital, future, working

The First Cyberwar

January 6, 2017

Martin Belam at the Guardian thinks we’re living through the world’s first cyber war:

This always makes me wonder what broader patterns we might be missing in our own lives, and I’ve come round to thinking that we might already be living through the first world cyberwar – it’s just that we haven’t acknowledged or named it yet.

Really interesting article. Though I’m not sure this is going to be something that starts and stops like conventional wars. He mentions espionage in the article, which feels like a better parallel. Just as there are always spies doing spy work, there will always be states hacking other states.

There’s no way to prevent it, it’s difficult to know when it’s happened, and there doesn’t seem to be any real deterrent.

Filed Under: Journal Tagged With: cyber warfare, future, hacking, media, Technology

Advertising’s Kodak Moment

September 29, 2013

Gareth on the future of advertising and the ad agency’s big dumb slow march into irrelevance:

Filed Under: Marketing Tagged With: future