I really like podcasts. I listen to way too many. And I subscribe to way more than that. It’s a problem.
I’m spending a lot of downtime filling my head with other people’s thoughts instead of letting my head sort out my own thoughts.
This has been happening for almost ten years. That seems crazy, because it still feels like a new habit to me. But I’m still excited about it and I prefer listening to podcasts over watching TV. That seems like a big deal.
So naturally I’ve been getting a little nervous as marketing people have taken an interest. Some are trying to apply standards to it. Other companies are making moves to create proprietary formats in the name of better tracking for advertisers. And then there are dudes that look like villains in 80s high school movies who are running companies that are unafraid of using the words programmatic and advertising in the same sentence as podcasts.
Hate crime! Boo! Hiss!
Podcasting is great the way it is. Yes, it’ll eventually be spoiled by money and business and advertisers and big production budgets. But I like it just the way it is: small and weird and open and way-off the beaten-track.