And now, the latest installment of one of my favorite tropes: Tech Company Discovers Marketing…
Netflix bets $2bn on marketing, tests prove it actually works:
The content giant, which grew streaming revenue 36% to over US$11 billion, added 24 million new memberships and achieved a full-year positive international contribution profit for the first time, and more than doubled global operating income, has admitted that its marketing plan has really paid off.
Yes, this reads like the Onion. No, it is not from the Onion.
Yes, they’ve found that advertising “actually works.”
And, yes, they’ve “admitted” it.