SXSW Recap: Lightning Round

I’ve fallen just a tad behind on recapping my SXSW experience. And really, I’ve probably passed the point of people caring. But I said I would blog about what I saw down there, so here goes … lightning round of the rest of the panels I saw:

    1. There were far too many panels concluding that you can’t really make something go viral. People on panels are still finding that idea to be profound. Seriously. Generally speaking, those panels were the bad ones (looking at you, Mashable).
    2. There’s a crowdsourced pop-star called Miku that is comprised of hundreds of producers and artists participating across a dozen social media platforms. She has hundreds of fans and billions of views. Attending this panel was hard because it was mostly made up of brilliant Japanese people who made English sound like Japanese.
    3. Susan O’Conner believes gaming is following a similar trajectory to television in terms of quality. We’re in the network model right now, where there’s a few huge players that make games that have to appeal to everyeone. Mobile and indie game studios are gaming’s version of cable TV. And while the quality is hit and miss right now, there will come a point where the major companies are chasing the smaller companies who are creating emotional experiences with their gameplay. You know, like how cable shows are awesome now and networks are trying really hard to follow. Badly.
    4. Cindy Gallup spoke about how it’s incredibly difficult to be a start-up when dealing with adult content. She also talked about her usual “make love not porn” schtick. She’s pretty amazing…has some pretty big ideas…and would probably offend my parents. I think she’ll have to keep her ideas to herself or just to me at least. Instead of creating an ‘adult content’ business, she could quite easily work with someone like to get herself on the ladder. I’m not sure if I’m so keen on her getting in this industry though…
    5. Lego is never stops being my favorite thing. Their crowdsourcing model is cool. But even they do better with crowdsourcing when they team up with a large cultural movement like Minecraft.
    6. Seeing Marc Maron’s WTF podcast in person was great. Though it was weird listening for my laugh in the audience when the podcast came out last week … like I was trying to contact myself from the past. Also, James Franco got mad.
    7. The guy that draws The Oatmeal is younger and less curmudgeony than I thought. He seems to have a good grasp on how to motivate lots of people to give money for a good cause.
    8. Ouya is really cool. I hope they do well. The founder is good at skirting questions, like she didn’t know she was going to be asked things during her interview.
    9. My favorite part of Rohit Bhargava’s session on building trust was his use of this line from the Hunger Games: You really want to know how to stay alive? You get people to like you. The amount of marketing people that simply don’t care about what people think is astonishing. It makes it really hard to argue against the idea that aliens are inhabiting human bodies.

    I think that is about it. Glad to get this out of my system.