Software piracy and YOU

First of all, please excuse my ignorance and unwillingness to research this topic, but I think that I figured out why the software industry has such a problem with piracy…

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700 DOLLARS!  Are you kidding?  I can't imagine why people would be going out of their way to get free copies of it.  Is there really nothing they can do about that?  It seems to me that if the pricing was more accessible, people would be more willing to pay for it.  Isn't there some way they could rent it to students or the general population for a year at a substantially smaller price?  Short term, they would make money from people who are currently using their product for free, and in the long term this would create more users who would be willing to pay for ownership of the full version.  It's just a matter of percentages.  The more people that use the product and become well versed in it, the more people will be willing to continue to pay for it.    Maybe I'm unreasonable, but it seems like cutting down on piracy might have more to it than creating tougher security measures.