Kevin Rothermel

No Spoilers.

Brand Strategist
Professor, VCU Brandcenter

No Spoilers.

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One Guy Walked Around with a Parrot on His Shoulder

June 7, 2019

Good read about some early GUI design at Xerox. The origin of the hamburger icon that is practically everywhere. The thought process behind creating icons for a graphical interface that would be meaningful to people who had never seen a graphical interface before … which was everyone. A nod to random decisions made without much thought at 8:30 on a Tuesday that end up putting a tiny dent in the universe.

But also, this:

I learned very quickly that I don’t wear a three-piece suit to PARC: it was t-shirts and shorts, kilts … one guy walked around with a parrot on his shoulder. Everyone had bean-bags in their office, and neon signs, and incense. Think California in the 1970s.

Filed Under: Journal