My favorite online writing is written by people who post often. Not long posts. Not overly serious posts. Not posts that over-estimate their importance to the world. This post from Kelly Conaboy hits the point right, square in its filthy mouth:
Blog, You Idiots!
We need good things to read. We need them steadily, from people whose voices we enjoy. Short things. Commentary about a topic the writer has a greater interest in than you do. Something funny. Something very stupid. Not some big, long, boring thing, just a little thing that you read and enjoy. If aggregation, less aggregate-y.
Related: Medium is much better since The Awl arrived.