Kevin Rothermel

No Spoilers.

Brand Strategist
Professor, VCU Brandcenter

No Spoilers.

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I’m in a super position: I love quantum mechanics. I hate quantum mechanics. At the same time…

September 26, 2011


 

Part of me is really fascinated with quantum physics. I can't get enough of it. I probably bring it up in briefings way more than I should. Our DVR at home is a confusing mix between Real Housewives of so-and-so and various shows featuring Michio Kaku waxing on about parellel universes and quantum suicide. If we owned a TiVo, we'd have caused the recommendation engine to melt down into a puddle of radioactive technological schitzophrenia by now.  

But another part of me doesn't understand how thought experiments are actually useful for anything other than making commitment-phobes anxious. 

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