How to Measure Ghosts – A Newsletter About the History of Audience Measurement

This seems promising:

The last 100 years have been a journey to see how to measure ghosts – how to measure the invisible audiences at the end of technological distribution networks. With every decade, these ghosts have come more and more into focus, ending with a the last ten years of social media and digital advertising that has created unimaginable amounts of data about everything we see, read, click and like.

This’ll be right up the alley of anyone who is sufficiently nerdy.

It’s right up my alley.

I’m giving the free tier a spin. If it’s as good as Stratechery, the only other paid newsletter I subscribe to, I might go all in.