In Nerdist Podcast #191, Morgan Spurlock discusses the organic nature of putting together a documentary:
We start with an idea … and we spin the top. We have no idea what the final product’s going to be like. I know what A is, but I don’t know what Z is. And so your literally going along, bouncing around, it’s really organic.
And the brilliant advice he received from Eugene Jarecki on how to put a documentary together:
If the movie you end up with is the exact same movie you envisioned at the beginning, then you didn’t listen to anybody along the way.
He then goes on about starting with the movie that you think you’re going to make, and how as you get going, invariably someone is going to open a door that you never expected.
Seems like good thinking for any kind of co-creation.