Game Based Marketing

The ever-vigilant Ilya has turned my attention to a recent book that is all about designing marketing games. I'm into it. Especially because I think most good marketing works because of the same pattern learning principles that make gaming so. much. fun. I'm looking forward to buying it. Though my recent car purchase means that I should probably wait. (or should I?)

Also on their Weblog, they've posted a slideshare presentation about using games for non-profits. As usual with these things, the voiceover would probably be really helpful, but it's interesting enough without it.