Consumers Name Reynolds Wrap America ‘ s Strongest Brand

And while AdAge tries to make a big deal out of it and that most of the other top brands were low interest brands like Kleenex tissues and Clorox Bleach … they were all brands that EVERYONE considers because EVERYONE has to use products from their categories.  EVERYONE knows them and uses them … they are not target specific … and most of us grew up in houses that already used them all.  Of course they're going to get ranked the highest in a sample survey of the US population.  That's like ranking oxygen as America's favorite gas.