There’s no question that the business of brands is changing. People have been going on and on about it since well before I ever got involved. Though it seems like there are some agencies out there that are actually getting on with it rather than ringing their hands about it.
Communication Design: Insights from the Creative Industries is a new book that features agencies like Zeus Jones who are inventing the state of the art in modern branding.
The original impetus for the book was a recognition that there is a growing gap between the education designers and other creatives are getting at school and the emerging practice being developed in the real world. This isn’t simply true for students, it’s also true for practitioners. Modern marketing has become so complex and so specialized that even if you are on the forefront in one area, you may not know what’s happening in other areas.
Very excited about this one. I ordered it while collecting links for this post.