Kevin Rothermel

No Spoilers.

Brand Strategist
Professor, VCU Brandcenter

No Spoilers.

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South by (Southwest)

February 24, 2013


After missing every Account Planning conference (before it was put down like an injured horse), every Planning-ness (sorry Mark), and every SXSW (before advertising people ruined it), I finally have the chance to get to Austin this year. I’m incredibly excited … ready to dive into some burritos, inspiration and maybe a couple cold ones. Also, it’s almost been 10-years since the last time I pulled off a burrito-trifecta (breakfast, lunch and dinner), so It’s probably time to renew my vows. Although it sounds like a Taco Trifecta might be more appropriate for Austin.

Wanna meet up?

Any recommended talks or panels that are off the beaten path?

I’m all ears.

Also, I promise to never forget to say the southwest part of the name.

Filed Under: Account Planning, Journal

Now Keeping a Journal. Preparing to be bullied.

February 18, 2013

I downloaded and got into a suite of apps called Day One sometime last year. It’s a really great way to keep a journal. It looks nice and is somehow fun to write in. I used it for a little while before getting distracted by god knows what. Last week I got into it again when I realized that I was coming up on my 10-year anniversary of quitting smoking.

[Read more…]

Filed Under: Creativity, Journal

Neal Stephenson On Using Science Fiction to Save the World

February 15, 2013

I just found this in my drafts from August. I think I connected with it as someone who is constantly on the lookout for what’s going to end us all. I can’t help it. It’s fascinating and terrifying to me. Sort of like fast food or the coffee creamer we have at the office that doesn’t need to be refrigerated. Also, I really like the idea of using what you do for a living to be helpful. Advertising isn’t always the best career for that. But it does afford the occasional opportunity to do some good.
Neal Stephenson:

“It would be saying a lot to say that SF can save the world, but I do think that we’ve fallen into a habitual state of being depressed and pessimistic about the future. We are extremely conservative and fearful about how we deploy our resources. It contrasts pretty vividly with the way we worked in the first half of the 20th century. We are looking at a lot of challenges now that I do not think can be solved as long as we stay in that mindset. This is more of an ‘if you have a hammer, everything looks like a nail’ kind of thing. My hammer is that I can write science fiction, so that’s the thing I’m going to try to do. If I had billions of dollars sitting around, I could try to put my money where my mouth is and invest it. If I did something else for a living, I would be using my skills – whatever they were – to solve this problem, but since I’m a science fiction writer, I’m going to try to address it through the medium of science fiction.”

Via Slashdot

 

Filed Under: Account Planning, Journal, Marketing

Having some work

February 13, 2013

20130213-162613.jpg
Away from the computer. Away from the desk. Closer to the candy. Also, the soccer on the big screen lending a little air of pretentiousness to the whole thing.

Don’t tell redpants over there that she’s on the Internet….

Filed Under: Journal

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