Kevin Rothermel

No Spoilers.

Brand Strategist
Professor, VCU Brandcenter

No Spoilers.

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VCU Brandcenter Graduation, 2022

May 18, 2022

Last Saturday marked graduation day at VCU, and we were able to have a very normal feeling graduation for the first time since the class of 2019 graduated. 2020 didn’t happen for obvious reasons. 2021 was in-person, but somewhat limited. It was good to get back to giving our graduates a proper send-off.


That’s Vann Graves up front, giving them the final push.

Philippe Krakowsky, CEO of IPG, was the Commencement Speaker. Hermon Ghermay, Global Chief Culture Officer of IPG Mediabrands and Director’s Council member, was there as special guest. They both offered incredibly smart and thoughtful remarks.

After the ceremony, I wrote to the rest of the faculty that it was great seeing this class through and watching them able to celebrate as a group. They arrived in August of 2020. Before we had vaccines … barely after we learned that we didn’t need to be bleaching our groceries before we brought them inside.

Classes were only held in the two biggest rooms we had … one of which was a common area that was converted. Students had to sit six feet apart, they had to wear masks, and because we had some students who were joining class via Zoom, the professors had to use a microphone through a PA so both groups could hear.

It was incredibly hard on everyone. But we got through. And ultimately, this class that began their time with us in insolation, was able to come together and celebrate as one incredibly tight-knit group.

Congratulations to the class of 2022!

If you’re looking to hire, you can get to their portfolios here: https://brandcentergrads.com.

Filed Under: Journal Tagged With: VCU Brandcenter

More like yourself

January 26, 2022

Filed Under: Journal Tagged With: VCU Brandcenter

Station Eleven

January 25, 2022

I read Station Eleven in 2019. My memory of the book is listening to the audiobook while mowing the lawn. Kindle and Audible are magic together.

Now it’s 2022 and Station Eleven is a series on HBO. Its like it came back to check on how things have been since the summer of 2019. The book about a global pandemic that serves as a bridge to the before-times. If it was about a weird astronaut in a Space Station, reality really would be mimicking art.

It’s been a year since I’ve posted here. This post is here to break the ice.

Filed Under: Journal

Previously – On The Pandemic

February 21, 2021

It’s 10:15 on Sunday, February 21st, and this pandemic has now been going on for too long.

When all of the kids on my street got off the bus for Spring Break last March, I assumed it would be longer than what the school system was saying at the time. And I remember telling my son that he would remember what we were about to experience for the rest of his life.

We were lucky that the weather was so nice. We had a streak of sunny, just barely warm, days, that made dealing with the end of the world much easier.

I was working on teaching the second half of the Spring semester. We had a puzzle going on the dining room table, which was also what I was using for my office. My wife was mostly using our home office. We hadn’t yet learned to work in the same room yet. Having to keep the kids working on their hastily assembled distance learning assignments while doing our jobs wasn’t so easy. Whereas they used to be somewhat compartmentalized by time and location:
our jobs, being parents, being married, maintaining the house — suddenly it was all smashed into one constant timeline. I was always at work. I was always at home. The puzzle was always there to trick my brain into no being at work or at home, but to instead focus on piecing together an illustrated Baltimore Harbor.

I met my neighbor for a drink or two in the street, after dark. The first night that the lockdown was fully in effect, he hosted a fire pit in his back yard, and we were both amazed at how quiet the world was. There was no noise coming from the interstate and bypass that surround the part of the county that we live in. Even sitting across the fire pit from each other felt a little bit dangerous. Maybe a little risky. But this was when we were still bleaching and power sanding our groceries before we brought them in the house.

When we would meet for a late night, cross street drink, we would talk about the anxieties that we were feeling. What would happen after half the population lost their jobs? Would social order break down?

Thinking back on that time now, it feels like a different world. I think that having a family and living in a house in a not-too-densely-packed neighborhood has given us a different view of the pandemic than those who live alone or live in cities. We can’t do a lot of what we used to do, and our jobs are mostly remote, but our kids can go outside and run around, an we can go on long walks or just sit outside if we want to. We’re not suffering from loneliness and isolation. We’re suffering from the lack of isolation.

This isn’t the first time that I’ve thought about writing over the course of all of this. I felt paralyzed for a lot of it. I’ve also been constantly thinking about what kind of writing I am excited about doing these days.

In any case, I finally had the itch to write something to post, and I’m glad I was able to sit down and at least get this much out.

Filed Under: Journal

Disarming and Re-entering Civilian Life

February 1, 2021

I’ve spent the last four years or so in what feels like a constant state of alert. Social media readiness.

Four years of living within a calamity turducken, one inside of another inside of another, dramatically changed my use of the internet, especially social media.

Now that Trump is out of office, it feels like there’s enough oxygen in my life to disarm and rethink how I’m using all of this stuff.

It feels like returning from war and trying to reenter civilian life.

Except that the way we lived and used social media before is … well … if it’s not gone, I’m not even sure what it was.

What was the Internet about before 2016?

Some of the voices that I valued from before all of this are now gone. Gabe from Macdrifter left Twitter and if he hasn’t stopped blogging, his frequency can best be described as “not completely nothing.”

John Roderick stepped in a huge pile of it on Twitter and then deleted his account in a panic. He’s podcasting again, thankfully.

Others have gone full speed political and abandoned the topics that made them interesting. I can understand that completely, not because my posts are interesting, but because politics absorbed a huge amount of my consumption and creation energy.

I’d imagine that media organizations and news rooms are going to go through some of the same adjustment. I’d imagine that they became structurally different because of the speed and insanity of the news cycle from the past four years.

In any case, I need to do a better job of making sure that I’m getting value out of all of this technology. Using it to build something or make something … continuing to grow and learn and all of that utopian functionality that is there if you know where to look and can keep yourself from succumbing to the Dark Side.

Anyways…

Filed Under: Journal

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