The recent eruption of my sinus cavities was severe enough to get me to the store to pick up some Sudafed. I haven't purchased Sudafed in a few years, so I was surprised to find that if you want Sudafed you have to grab a card from the medicine aisle, take it to the store pharmacy, and then show your ID to get entered into some database. This is all to prevent Sudafed from being turned into Meth. My first thought was that Sudafed must be losing a ton of money on this. There are a lot of other medicines on the shelf that alleviate the same symptoms in different ways. I wonder how many pick something else rather than be inconvenienced.
Then I remembered the Meth campaign that Venables Bell did for the Montana Meth Project, and then I remembered why it was so important to put Sudafed behind the counter. Check out the ads that were done for this. They have been incredibly effective, probably because they scare the hell out of people.
First of all, please excuse my ignorance and unwillingness to research this topic, but I think that I figured out why the software industry has such a problem with piracy…
700 DOLLARS! Are you kidding? I can't imagine why people would be going out of their way to get free copies of it. Is there really nothing they can do about that? It seems to me that if the pricing was more accessible, people would be more willing to pay for it. Isn't there some way they could rent it to students or the general population for a year at a substantially smaller price? Short term, they would make money from people who are currently using their product for free, and in the long term this would create more users who would be willing to pay for ownership of the full version. It's just a matter of percentages. The more people that use the product and become well versed in it, the more people will be willing to continue to pay for it. Maybe I'm unreasonable, but it seems like cutting down on piracy might have more to it than creating tougher security measures.
Lately I've been thinking about how YouTube.com has blown up. It has video's on just about every blog that I have been reading. They are everywhere. I stopped by their site today to find a link to that iPod designed by Microsoft video that is on Gareth Kay's blog, and I immediately saw how they've done it. They provide you with code that you can plug into your blog that creates a player that holds the video.
They've made their website viral by helping bloggers use their content. Smart.
I know that you're going to fight it, but you remember watching Demolition Man with Silvester Stallone. I just saw it again while I was eating lunch, courtesy of TBS, and one thing really struck me. The first time I saw it, the idea of Taco Bell having won the franchise wars and every restaurant being named Taco Bell seemed funny because it was possible in some absurd way. They had so much momentum. Today when I saw it, it was funny because it was odd. It didn't feel true anymore. Taco Bell was a powerhouse back in the 90s but they've lost their brand momentum. I wonder what happened. It might be related to the conversation that I have with someone every time I go to Taco Bell, you know, the "remember when Taco Bell was cheap" conversation. Remember the 59, 69, 79 menu? They used to stand for cheap but good, but now they don't stand for anything. Their brand is so muddled now. Am I the only one who feels this way?