Kevin Rothermel

No Spoilers.

Brand Strategist
Professor, VCU Brandcenter

No Spoilers.

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“Be so good they can’t ignore you.” (via @its_amber)

March 5, 2011

"When people ask me how you make it in show business or whatever, what I always tell them… is “Be so good they can’t ignore you.” People are going to come to you. It’s much easier doing it that way than going to cocktail parties." —Steve Martin

(Via here by way of the illustrious Amber)

 

Filed Under: Business, Creativity

Game Based Marketing

April 1, 2010

The ever-vigilant Ilya has turned my attention to a recent book that is all about designing marketing games. I'm into it. Especially because I think most good marketing works because of the same pattern learning principles that make gaming so. much. fun. I'm looking forward to buying it. Though my recent car purchase means that I should probably wait. (or should I?)

Also on their Weblog, they've posted a slideshare presentation about using games for non-profits. As usual with these things, the voiceover would probably be really helpful, but it's interesting enough without it.

Game Mechanics & Funware for Non-Profits

View more presentations from gzicherm.

Filed Under: Business, Marketing, Media

Game Based Marketing

March 31, 2010

The ever-vigilant Ilya has turned my attention to a recent book that is all about designing marketing games. I'm into it. Especially because I think most good marketing works because of the same pattern learning principles that make gaming so. much. fun. I'm looking forward to buying it. Though my recent car purchase means that I should probably wait. (or should I?)

Also on their Weblog, they've posted a slideshare presentation about using games for non-profits. As usual with these things, the voiceover would probably be really helpful, but it's interesting enough without it.

Game Mechanics & Funware for Non-Profits

View more presentations from gzicherm.

Filed Under: Business, Marketing, Media

The 20th Century Anomaly

November 10, 2009

20thcenturyanomalyv3

Filed Under: Business, Culture

Economic indicator: What ‘ s NOT on sale.

August 3, 2009

What does it mean when it becomes more efficient to just put signage on the things that aren't on sale?

not_on_sale

Filed Under: Business, Culture, Media

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