Cards Against Humanity is out to Save America.
It’s 2017, and the government is being run by a toilet. We have no choice: Cards Against Humanity is going to save America.
This isn’t the first stunt/product like this that they’ve done. Last year they streamed an excavator that was digging a hole so long as people were donating money to keep it digging. A few years ago they raised the price of their game on Black Friday. It might mean I’m their target audience, but it seems like they make stuff that culture pays attention to better than just about anyone else, dirty card game or not.
And they’ve done it without machine learning or big data. They know who they are and aren’t afraid of offending people who may see things differently. From their FAQ:
I DON’T LIKE THAT YOU’RE GETTING POLITICAL. WHY DON’T YOU JUST STICK TO CARD GAMES?
Why don’t you stick to seeing how many Hot Wheels cars you can fit up your asshole?
Way of the Future: The First Church of Artificial Intelligence
Meanwhile, artificial intelligence and big data and machine learning continue to be turned into a religion. Sometimes figuratively, and sometimes literally. Inside the First Church of Artificial Intelligence (Or the second church, if you count that guy that was bugging creative teams about making ring-tones in 2007) is an interview with a silicone valley engineer, who is essentially trying to fund the creation of a god. I’m sure he’s not completely insufferable.
On a more practical level: Is Machine Learning the Future of Marketing?
The Next Greatest Generation
You’ve heard of the millennials. And you’ve heard of Gen X and maybe Gen Z and the Greatest Generation but also the Silent Generation. And the Boomers continue to loudly make sure you know who they are and why they are important (boy, they got lame over time, didn’t they?). But now we have a group that transcends age-defined generations. The Perennials (yep) are a group of people who are defined by attitudes rather than demographics. I’m on the fence, but the more I think about the idea of your birth year determining your personality and interestes, the more it feels like we’re a half-step away from astrology.