Kevin Rothermel

No Spoilers.

Brand Strategist
Professor, VCU Brandcenter

No Spoilers.

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Applause is a contagion

July 9, 2013

New research at Uppsala University in Sweden has revealed that applause spreads through a crowd more like a contagion than a reaction to a performer…

…And they found there’s little relation between the quality of a performance and the amount of applause that follows it. It’s more a question of what everyone around you is doing.”

And A Capella is the cure.

Via NPR

Filed Under: Behavior