Kevin Rothermel

No Spoilers.

Brand Strategist
Professor, VCU Brandcenter

No Spoilers.

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A new generation shaped by the financial crisis

March 30, 2012

If this is true, and I suspect it might be, get ready for an interesting dynamic when these kids start pouring into a workplace filled with entitled millenials:

Being 11 to 13 in 2008, meant you were born in 1995-1997. That, I suspect, was the switch point — the cut off for Generation Y and the beginning of the new generation, one that I call the Re-Generation.

This new Re-Generation is shaped by the Recession, steeped in Reality, well-aware of the need for Restraint and Responsibility, and challenged throughout their lives to Rethink, Renew, and Regenerate.

(Via HBR.org)

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