I've often been accused of being a music snob. It's true. Sometimes I hate music for no good reason besides I hate the band members (Metallica) or I hate people that listen to it (Dave Matthews). I don't think its a negative thing, in fact, I think its important to have principles when it comes to what you're subjecting your body and mind to. In any case, I recently caught myself in the act of accepting a band, and that's what this post is really about.
I saw my first Coheed and Cambria video on Fuse in September or early october. The video started out with these guys grinding out some hard rock, and this huge guy with dreds and a beard (i think) who looked like he was going to move mountains with some kind of satanic gutteral barking noise. Then he sang, and it was a really odd high pitched vocal. Kind of like Rush. I was annoyed.
About a month later, I was borrowing some MP3's from my room mate (yarg) and noticed that he had some Coheed. I decided that I should download it to check it out. I listened to it a few times. It had some novelty.
Soon after that I found myself waylayed in O'hare International for a 4 hour layover with nothing but my iPod to help pass the time. Coheed was my soundtrack as I tried to distract myself from the bordom that only an airport can weild so successfully. I had bonded with Coheed. I liked it.
And so it grew from there. I love the band now, and it gave me a little insight as to how I go about adopting new music, and maybe about how people adopt brands. People probably tend to be a little more picky about the brands they adopt than they are about the music the let into their playlists. I think that there's a similar path between acceptance of brands by consumers and the acceptance of bands by music snobs. Most brands are going to be automatically hated by a consumer when they initially come into contact with it, because usually that is through the hated medium of advertising. Through a mixture of further exposure, some positive word of mouth, and some positive experiences, brands can make a transision from being a hated invader of consumers lives to making a favorable impression, much like a successful band. Well…maybe…