Kevin Rothermel

No Spoilers.

Brand Strategist
Professor, VCU Brandcenter

No Spoilers.

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Archives for February 2017

The Disciplined Pursuit of Less

February 7, 2017

This article from HBR gets a little life-hacky for my comfort, but I thought this bit was smart:

Phase 1: When we really have clarity of purpose, it leads to success.
Phase 2: When we have success, it leads to more options and opportunities.
Phase 3: When we have increased options and opportunities, it leads to diffused efforts.
Phase 4: Diffused efforts undermine the very clarity that led to our success in the first place.

Filed Under: Journal Tagged With: Strategy