Today, however, the newest data increasingly support the idea that young people are actually transitioning out of using what we might term broadcast social media—like Facebook and Twitter—and switching instead to using narrowcast tools—like Messenger or Snapchat. Instead of posting generic and sanitized updates for all to see, they are sharing their transient goofy selfies and blow-by-blow descriptions of class with only their closest friends.
Makes sense. Part of the initial appeal of Google+ was the ease with which recipients of messages could be controlled by using circles. Eventually it became a way to narrowcast to your two or three friends who happened to still be using it. And while Facebook has implemented a similar idea, it’s never felt very easy to use – or worth the time to set up.