Kevin Rothermel

No Spoilers.

Brand Strategist
Professor, VCU Brandcenter

No Spoilers.

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Archives for September 2013

Tell us something that will save us from ourselves.

Alan Watts and his advice, or lack thereof, on writing:  

Advice? I don’t have advice. Stop aspiring and start writing. If you’re writing, you’re a writer. Write like you’re a goddamn death row inmate and the governor is out of the country and there’s no chance for a pardon. Write like you’re clinging to the edge of a cliff, white knuckles, on your last breath, and you’ve got just one last thing to say, like you’re a bird flying over us and you can see everything, and please, for God’s sake, tell us something that will save us from ourselves. Take a deep breath and tell us your deepest, darkest secret, so we can wipe our brow and know that we’re not alone. Write like you have a message from the king. Or don’t. Who knows, maybe you’re one of the lucky ones who doesn’t have to.

 

 

Facebook Reduction

I have a lot of friends who have recently hung up their Facebook boots. It sounds wonderful to be free of that nightmare.

I can’t just get rid of it though. I need it professionally, and there’s a lot of people on there that I really like but would probably never talk to again if I left.

Deleting my account just isn’t an option.

What I need is less Facebook.

Maybe a couple minutes of Facebook a day.

So yesterday, on a whim, while I was waiting for someone to grab some pretzels from the AV group’s snack stash, I deleted Facebook from my phone.

Just to see what happens.

And let me tell you brother, what I found out about myself was horrific and embarassing. I have seen the face of addiction, and I had no idea how out of hand it had become until it wasn’t there anymore.

I must have compulsively unlocked my phone 4 or 5 times while getting ready this morning. Momemtarily confused when I came to my senses, realizing what had just happened.

I felt the urge at every stoplight on the drive in. That surge of domamine gets going and the phone is in your hands before you know it. When you catch yourself, the happy chemicals in your brain are shut off with an abrubt harumph. Like it hits a wall.

That wall is sanity, my friends.

It’s amazing. And I’m more convinced than ever that life would be better with less of it.

iPad is next.

Then I’ll just need to figure out how to remove it from the Internet.

This is what a good list looks like.

Borges, Foucault, and Perec on Lists
Jorge Luis Borges relates in his essay on “The Analytical Language of John Wilkins”, in La Nación, 8 February 1942 of a certain list ascribed by “Dr. Franz Kuhn to a certain Chinese encyclopedia entitled Celestial Emporium of Benevolent Knowledge. On those remote pages it is written that animals are divided into

(a) those that belong to the Emperor,
(b) embalmed ones,
(c) those that are trained,
(d) suckling pigs,
(e) mermaids,
(f) fabulous ones,
(g) stray dogs,
(h) those that are included in this classification,
(i) those that tremble as if they were mad,
(j) innumerable ones,
(k) those drawn with a very fine camel’s hair brush,
(l) others,
(m) those that have just broken a flower vase,
(n) those that resemble flies from a distance.[1]
He also cites other, less memorable, examples of classification, and concludes: “Obviously there is no classification of the universe that is not arbitrary and conjectural. The reason is very simple: we do not know what the universe is.

His point is that ” there is no classification of the universe that is not arbitrary and conjectural. The reason is very simple: we do not know what the universe is.”

But that sucks all of the fun out of it.