Kevin Rothermel

No Spoilers.

Brand Strategist
Professor, VCU Brandcenter

No Spoilers.

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Archives for March 2012

“Being Very Good at Anything Involves Being Somewhat Addicted”: Hard Truth on the Sheer Difficulty of Making an Impact

March 17, 2012

Which makes me wonder about how or if someone can get good at being a creative generalist. Now that I’m thinking about it, I’m starting to wonder if planning is really just a collection of people who are good at different things that just happen to have the same sort of output.

Even two interests, in Rogoff’s thinking, represented one too many:

[A]t graduate school he became convinced that dividing his attention meant that both his chess and his economics were suffering. He had to make a decision. [He chose economics.] “Part of my strategy of moving on was to give it up completely. I don’t play chess casually…Not unless it’s incredibly rude to decline playing.”

He elaborates:

“Being very good at anything involves being somewhat addicted.”

 

(Via Study Hacks)

Filed Under: Uncategorized

Great brands are great long before any advertising is made.

March 16, 2012

Daring Fireball Linked List: Interview With Jonathan Ive:

The London Evening Standard:

Q: What are your goals when setting out to build a new product?

A: Our goals are very simple — to design and make better products. If we can’t make something that is better, we won’t do it.

 

Filed Under: Uncategorized

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