I ‘ m warming up to the idea of Propagation Planning (@griffinfarley)

Plan not for the people you reach, but the people they reach. 

I don't think this will make any current jobs obsolete or require a specialized breed of planner, but I think it's interesting thinking that may come in useful for something that I'm working on right now. I can't say what it is, but rest assured that you would be jealous if you knew what it was.