The truth is, the market for something people believe in is infinite. The possibilities for getting away with not being good are fading. Good places can't be arsed with false distinctions between online and offline…because real people don't make that distinction. They're getting on with having ideas that build brands and profit. They don't worry too much about brands as verbs, conversations, etc…they just create stuff people want to be involved with and let them.
I read this post a few weeks ago and it stuck with me, so I returned to steal some of it … fully realizing the irony of creating more talk instead of action by using a quote from an article demanding less talk and more action.
Also, while I enjoyed the comment about the Americans at PSFK being terrifying, it made me wonder if I have a personal responsibility to be more terrifying, you know…for country.