Kevin Rothermel

No Spoilers.

Brand Strategist
Professor, VCU Brandcenter

No Spoilers.

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Archives for April 2010

Random Brand Narrative Generator

April 26, 2010

1. Healthy food.

2. The Unhealthiest Food.

3. Unhealthy Food for Health. 

Not sayin'. Just sayin'. 

Filed Under: Uncategorized

A History of the Sky

April 24, 2010

"A History of the Sky reveals the rhythms of weather, the lengthening and shortening of days, and other atmospheric events on an immediate aesthetic level: the clouds, fog, wind, and rain form a rich visual texture, and sunrises and sunsets cascade across the screen. This is a work in progress. Currently, an image of the sky is being captured every 10 seconds from a camera installed on the roof of the Exploratorium, on the edge of San Francisco Bay. Each day's images are assembled into a time-lapse movie. The final piece will consist of a large mosaic of 365 movies, each representing one day of the year, arranged in order by date. The days all play back in parallel, so that at any given moment, one is looking at the same time of day across all of the days."

Help Ken complete his project here. 

Filed Under: Uncategorized

Joseph Cambell ‘ s Monomyth

April 23, 2010

via 3.bp.blogspot.com

Filed Under: Uncategorized

Guiness Declares Modern Warfare 2 the Most Successful Entertainment Launch of All-Time

April 22, 2010

The highest revenue generated by an entertainment product in 24 hours

Shattering all entertainment launch records set by box office, book and album sales, Call of Duty: Modern Warfare 2 blew past the record-setting video game launches of Grand Theft Auto IV, which grossed $310 million (£159 million) in its first day on sale in 2008, and the previous record-holder, Halo 3, which took in $170 million (£84 million) its first 24 hours on sale.

“Video game releases such as the Call of Duty series have outperformed the launches of major Hollywood blockbusters for several years and the day-one sales for Call of Duty: Modern Warfare 2 proved once again that video games have become cultural events in their own right,” said Guinness World Records Gamer’s Edition Editor, Gaz Deaves.

via community.guinnessworldrecords.com

Does Guiness still count as official? Sounds like other entertainment franchises have sold more units on their opening days than MW2 did, but when it comes down to cash, MW2 is king.

Filed Under: Uncategorized

Clay Shirky on institutions

April 22, 2010

Institutions will try to preserve the problem to which they are the solution.

via kottke.org

Filed Under: Uncategorized

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