Kevin Rothermel

No Spoilers.

Brand Strategist
Professor, VCU Brandcenter

No Spoilers.

About / Contact / Archive

  • RSS
  • Tumblr
  • Twitter

Powered by Genesis

Archives for March 2008

Hot damn!

March 28, 2008

Picture_7

Filed Under: Uncategorized

Target selling gamer shirts with the games attached

March 27, 2008

Targetgameshirts

Or are they selling games with the shirt attached?  In any case, I think it's a great idea that shakes up the traditional sales channel that games go through, providing additional value (and nerd cred) in actually buying the games. It's also a great way for indie game designers to get big time exposure they wouldn't normally get.   The game is included in the large tag on the shirt, as well as information on the actual game designer, going against the age old precedent set by Atari that the company comes before the designer. 

My guess is that as transparency becomes the norm in marketing communications, its going to continue to put a spotlight on the designers behind the games, giving rise to a new kind of rock star…unless it does not. 

(via Kevin and Raph)

Filed Under: Business, Culture, Media

Is Starbucks hurting itself by trying to be better?

March 21, 2008

Picture_2

Maybe its just me, but I had no idea that Starbucks was having any problems. There are long lines whenever I go, wherever I am.  Coming into work in the morning, its hard to find a desk without a Starbucks cup on it.  Sure there were some articles in the press about it, but it didn't seem like anything major.  I certainly never heard anyone complaining about the quality of their latte…

Then came this and this. 

Bada boom, bada bing:  They've successfully convinced me that they are a brand in trouble. 

Filed Under: Business

The next agency

March 12, 2008

Iain has written a great piece on the rise of the creative ad industry as we know it, and the factors that led to why things happened the way they did.  He then superimposes those factors into the modern marketing world and draws some conclusions about what the next great ad agency model may look like.  I've read a lot of speculation on this before, but I thought this was a more interesting and more grounded way to go about it than I've seen anywhere else. 

Check it out…

Filed Under: Uncategorized

Santana Shreds!

March 7, 2008

This might be my favorite thing on YouTube. Please don't judge me.

Thanks to Dave for the link…

Filed Under: Media

  • 1
  • 2
  • Next Page »