Meanwhile, in a company and industry run by dudes…

Xboxgirls

At a recent Microsoft event a spokesperson claimed that the addition of a baby blue and baby pink controller to the line-up was to "increase appeal to the growing female market"

Whether or not this is a direct result of a mild panic caused by the success of Wii, I'm not sure.  What I do know however is that the reason my fiance doesn't play video games doesn't much have to do with the black controller.  We have a DVD player that has a black remote that she uses quite often. 

Its seems as though a large part of why the video game industry has been tremendously succesful in the past is because at its best it was a bunch of gamers who were passionate about games more or less making products for themselves.  Now that the market seems to be expanding, it'll be interesting to see how they continue to try and make their product more relevent to other people

Makes me wonder if the next life of account planners could be somehow involved in the video game industry. 

(via Wonderland)

Insincerity

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No you don't. 

In fact, who is this "we"?  It's definitely not the workers in the store.  They take pride in not saying thank you or making eye contact.  And even in the doubtful chance that the people at headquarters high five each other every morning because they don't use heat lamps, it doesn't help anything if the customer doesn't actually experience it.   

In a world where everyone is trying to build brands based on beliefs and brand experiences and the like, it seems like companies are grossly underestimating the branding potential of having good staff.  All the brand work in the world is instantly undone the second the guy behind the register sighs when I walk in the door.   

So while this probably won't be popular in the advertising community, I think that shifting a portion of that media money away from ads featuring guys in red wigs and into higher pay to attract a higher quality of worker could do wonders for the ol' brand experience.