Kevin Rothermel

No Spoilers.

Brand Strategist
Professor, VCU Brandcenter

No Spoilers.

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Archives for July 2007

” Thriller ” – As retold by 1500 inmates of a Filipino prison

July 20, 2007

(Thanks Tom)

Filed Under: Uncategorized

Plannery Quote

July 16, 2007

"An
intellectual is a man who says a simple thing in a difficult way; an artist
is a man who says a difficult thing in a simple way."
– Charles Bukowski, Notes of a Dirty Old Man 

Filed Under: Account Planning

Drivers Wanted

July 14, 2007

For the past few weeks I've been going through and watching the old VW Drivers Wanted work. Its easy to forget what a great brand it used to be.  But its even easier to forget just how fast technology has changed things in the very recent past.  The Da-Da-Da ad, something that feels like it was relatively recent in the grand scheme of things, signs off with this screen:

Drivers_wanted

The idea of signing off a brand ad with an 800 number seems so arcane now … almost laughably arcane, but it was just 10 years ago that it was right with the times.  I wonder what they had on the other end of that.  Operators?  Dealer phone numbers?  Content? 

Anyways, take a look at the old stuff on Adcritic if you can.  It's really, really good.  I miss it. 

Filed Under: Uncategorized

Ripped.

July 13, 2007

Whippetdm1207_468x669


link.

Filed Under: Uncategorized

The Definition of ” Fluff “

July 2, 2007

Picture_1

Filed Under: Uncategorized