Kevin Rothermel

No Spoilers.

Brand Strategist
Professor, VCU Brandcenter

No Spoilers.

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Archives for February 2007

Trader Joes Innovates My World

February 22, 2007

If you've been to Trader Joe's, you understand the greatness of it.  They seem to truly be focused on providing a better life to their consumers through food.  Case in point was this make your own salsa kit that they were selling on Super Bowl weekend.  I've been talking about making my own salsa for years, and this little kit turned my desire to make salsa into a turnkey salsa solution. 

Salsa

Salsa3

Salsa2_1

Salsa4

Salsa6

Salsa7

Salsa8

And no, it wasn't very good.  But it was something to build on. 

*not pictured:  pepcid ac

Filed Under: Business

Perils of the Boston Winter: Corpse Toe

February 21, 2007

Corpsetoe

Filed Under: Uncategorized

Man vs. Glacier

February 20, 2007

The glacier won.  We took the bus. 

Glacier3

Glacier2

Glacier

Filed Under: Uncategorized

Fine Art

February 20, 2007

Illprotectyou

Filed Under: Uncategorized

Happy Presidents Day

February 19, 2007

I know we're supposed to celebrate the past presidents or whatever … but what about the currrent president?  Does Mrs. Bush have to get him a Happy Presidents Day card?  Where would one get a Happy Presidents Day card?  Does he get the day off with breakfast in bed and a dinner out with family and friends? 

Probably not. 

Filed Under: Uncategorized

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